Marketing on the Internet has followed a common set of practices for a long time. And, as the Internet and Search evolved, these common practices produced results that were ..well.. common. Those who understood that real power in eMarketing meant being where the people and businesses were online turned to Search Engine Marketing through SEO or Search Engine Optimization. Every day, firms and individuals search billions of times for goods and services. Most companies have done SEO though a “tips and tricks” approach, one author even writing an entire book with 101 of them. And, while that has some efficacy for a little while, “tips and tricks” will not bring you success in Search Marketing because you need fundamental science and core knowledge about how search works, in particular the search engines themselves. And, like any professional, an SEO Professional needs to keep his or her knowledge current.

Google, the most powerful search engine on the Web, has evolved its ranking algorithm many times. Now, even “link creation” strategies have no effect, though you would never know that given the large number of people selling them. Gone is the time when you could simply trade links with other websites, engage in 3-way link schemes, keyword stuff, or engage in any other search “spam” tactics to boost your ranks. Many turn to PPI markets but they have become quickly overcrowded.

Propelling a website to a front page position on the major search engines is becoming increasingly more difficult and many SEO firms are in a quandary as to how to provide their customers with an affordable alternative to obsolete link strategies without an escalation of risk to both themselves and their clientele. It would seem that the “link,” which most conclude is the solution for search engine optimization, is actually the problem.

So, what is the solution?

To achieve prominent placement in major search engines, you must build your website upon a solid foundation. And, that foundation is composed of high quality information or content. Information that answers questions your site visitors need to know and offers resources to better understand the value of the goods and services being offered by your website. Clearly, finding a means to provide web surfers with better reasons to visit your website is a way to increase your value on the Internet and promote your reputation as a website of integrity.

Now, that’s revolutionary thinking – let’s increase the true value of websites everywhere instead of chasing the value of a link from nowhere!

Spherica provides powerful coaching and consulting to non-SEO customers and SEO practitioners alike through a roster of complementary emarketing and sales strategies:

• Direct Enhancement of Organic Search Results
• Direct Enhancement of Local Search Results
• Link Marketing
• Literary Works Creations
• Media Production & Audiovisual Engineering
• Copyright Registration
• Copyright Protection
• Copyright Infringement